Brain ConnectionThe biochemical cause of alcoholism is an imbalance of brain chemistry causing a Reward Deficiency, an inherited, genetic program causing a deficiency in some of the brain’s neurotransmitters.  These neurotransmitters are brain chemicals that make us feel good.  When people with this genetic programing drink alcohol, their brains make automatic chemical shifts which lead to an eventual addiction.  Poor parenting and poor environments do not cause addiction.  These situations can lead a person to drink but they do not cause the addiction.

The physiological cause of alcohol addiction is an imbalance of brain chemistry and it’s correctable.  As the brain and body are being biochemically repaired, we see the following results:

  • Absence of cravings and tremors
  • Elimination of anxiety
  • Relief from depression and suicidal thoughts
  • Elimination of racing thoughts
  • Improved memory and concentration
  • Improved sleep
  • Recovery from fatigue and exhaustion
  • Increased energy and motivation
  • Stabilized emotions
  • Elimination of aggression, irritability and sudden anger
  • Absence of panic attacks
  • Reduction or elimination of obsessive-compulsive behaviors
  • Reduction of physical pain
  • Reduced cholesterol levels
  • Normalized blood sugars
  • Normalized blood pressure
  • Relief from food and chemical sensitivities
  • Relief from Candida Related Complex



The following are not real people – the examples are illustrative only.

BradBRAD has a liver enzyme (alcohol dehydrogenase enzyme) which metabolizes large amounts of alcohol without any negative effects. He doesn’t get hangovers. Instead, alcohol stimulates him, gives him more energy and actually improves his performance. He’s a Type A personality, on the go, a high achiever, with a high sex drive. He drinks during lunch, has several drinks before dinner, drinks wine at dinner, and fills out the evening with one or more after-dinner drinks. On weekends, he starts drinking in the early afternoon. Alcohol never seems to affect him. He can drink most of his friends under the table. Brad’s brain makes an endorphin-like substance (tetrahydroisoquinolines) from alcohol which is responsible for both his euphoria and eventual addiction. Brad doesn’t believe he’s an alcoholic because his work and his family life didn’t suffer during his early years of drinking. Because the signs of alcoholism came on so slowly, he never realized he was addicted to alcohol. Alas, after fifteen years of heavy drinking Brad’s brain no longer gets the lift and energy it used to get. Now he needs alcohol just to make it through the day. His liver is becoming diseased. Now, Brad has withdrawal symptoms when he’s out of alcohol (something he passionately avoids), wide emotional swings, difficulty concentrating and blackouts. He blames others for his problems. His work, family and personal relationships are suffering. Unfortunately, Brad is often non-compliant with treatment protocols.


Brain Activity FemaleBRENDA is married to a caring and loving husband.  She has two small children of whom she is very proud.  She likes being a wife and mother and tries to provide a loving and supportive home life.  It’s difficult for Brenda because she has frequent headaches, is often irritable and is bothered by racing thoughts.  Drinking seems to take the edge off and soothes her mind.  She feels depressed and anxious and worries about her failure to be the wife and mother she really wants to be.  Brenda doesn’t think anyone knows about the alcohol stashed in the closet, and the drinks she secretly takes when no one is looking. She is looking older than her years. Brenda has been drinking heavily for five years and is allergic to wheat and dairy products.


RogerROGER remembers always feeling depressed as a child.  He  didn’t have the energy to play sports and remained withdrawn from most social events.  When he was sixteen he discovered that alcohol made him feel normal.  He was able to socialize and have fun.  So Roger began to drink with the guys and eventually drinking became second nature.  Now, after ten years of drinking, Roger is not getting the good feelings alcohol used to give him. He is having blackouts and memory problems.  Anxiety and depression aren’t relieved by alcohol any more but he can’t quit drinking.  His cravings are enormous if he stops drinking, even for only an hour or so.  The last time he tried to quit drinking, he had a seizure. As with all addictions, the neurotransmitters in Roger’s brain were below normal from birth.  Ten years of steady alcohol drinking has further depleted these brain chemicals to the point that Roger needs alcohol in his brain to stimulate these neurotransmitters into action.  If he stops drinking, he will be more depressed and anxious than he was as a child, and he may be suicidal, as well. 


Stacy & DianeSTACY is a graphics artist with a well paid position in a respected publishing company.  She has earned awards for her creative and novel art work.  She’s losing energy and can’t seem to concentrate.  She’s craving sugar constantly.  Stacy can’t seem to stop eating candy bars, sodas, doughnuts, potato chips and cookies.  She loves her coffee with lots of cream and sugar.  Of course, she’s putting on weight as a result. Even worse, Stacy feels bloated and often has diarrhea.  Sometimes she breaks into tears for no reason at all.  Stacy is getting feedback from her co-workers about being increasingly irritable and argumentative.  She hasn’t said anything but she is losing interest in her work and often wants to stay at home.  However, drinking helps her feel more like normal.  When Stacy drinks, she isn’t as jittery and can get her work done.  She is unaware of how much she’s really drinking but she is very aware of her terrible hangovers.  Stacy has been drinking socially for ten years, a but a few months ago she started drinking heavily every day.  Stacy is hypoglycemic and has Candida, a yeast overgrowth in her intestine.


GlenGLEN owns an auto repair shop.  He’s exposed to paint and other inhaled chemicals every day.  After work he heads to a bar for a few beers.  Once he starts drinking, he can’t stop.  Easily becoming angry, he sometimes gets into fights.  By the time he gets home he has become agitated and nasty.  He takes this anger out on his family.  The next morning he feels sick.  He can’t remember how much he drank the night before.  When he learns how he treated his family or friends he is remorseful but he can’t remember his actions.  When he gets to work, he starts to feel better.  Everyone says Glen is really a nice guy when he isn’t drinking.  Glen has been drinking for fifteen years and is allergic to toxic fumes and inhaled chemicals.

Note: All five of these alcohol dependent people drink coffee and caffeinated beverages, and eat large amounts of reined sugars. Brad and Stacy smoke, and Glen chews tobacco.


  • FearNeurotransmitter depletion stemming from the unavailability of amino acids in the diet.
  • Vitamin/mineral deficiency – In addition to poor nutrition, alcohol flushes many nutrients from the body and reduces the body’s ability to metabolize foods properly.
  • Hypothyroidism – An under active thyroid affecting metabolism with multiple symptoms.
  • Food and chemical allergies – Wheat and dairy are the most common food allergies.
  • Candida-Related Complex – A yeast overgrowth in the intestine causing multiple symptoms including intense craving for alcohol and refined sugars.
  • Other biochemical imbalances.
  • Unresolved trauma memories hidden in the unconscious mind.

Except for hypothyroidism, which requires medication, and unresolved trauma memories, which requires Memory Therapy, all of the other sources of alcoholic depression can be relieved with proper nutrition and neuro-nutrients;  NO MEDICATIONS REQUIRED.

The ARISE Alcohol Recovery program address all these forms of depression through biochemical restoration and Integrative Memory Therapy®.



DOUGHNUTSToo much sugar stimulates too much insulin.  When the sugar is metabolized, the excess insulin causes low blood sugar, or hypoglycemia and cravings for more sugar.  Alcohol is sugar.  It works fast to relieve symptoms of low blood sugar.  Hypoglycemic symptoms are known, in alcohol addiction language, as “dry drunk syndrome”.  In attempts to remain sober, people substitute caffeine, sodas, cookies, doughnuts, candy, and fast foods.  It’s the fast lane for relapse because alcohol stops the symptoms faster and better.



  • Nervousness
  • Irritability
  • Exhaustion
  • Rapid pulse
  • Depression
  • Drowsiness
  • Insomnia
  • Mental confusion
  • Constant worrying
  • Internal trembling
  • Forgetfulness
  • Headaches
  • Unprovoked anxieties.

Until hypoglycemia is addressed and overcome, relapses are normal and expected. In the ARISE and Brainworks recovery programs, hypoglycemia is treated immediately and becomes a story of the past.



Sugar BluesAddiction is due to low levels of brain chemicals called neurotransmitters.  These chemicals carry messages from one neuron to another and help us to “feel good”. Addictions occur when we’re low in these brain chemicals. Neurotransmitters are made from amino acids, which are proteins.  Medicines do not restore brain chemistry; they simply manipulate it and eventually make conditions chronic.


Talk therapy does not restore brain chemistry.

If brain chemistry is not restored to normal levels, most people will relapse. 

 Relapse free recovery means using amino acids and co-factors (vitamins, minerals, fatty acids, enzymes, and trace minerals) to restore neurotransmitter levels, along with a healthy, balanced nutritional plan which is free from sweets and junk foods.  The ARISE and Brainworks recovery programs use specific formulas of amino acids, neuro-nutrients, and healthy nutrition to rebuild brain chemistry. No drugs or medicines are used in our recovery programs.


ARISE Alcohol Recovery Program

RECOVERY ROCK BUTTERFLYParticipants in our program use specific formulas of amino acids and neuronutrients to rebuild brain chemistry.  They follow a healthy nutritional food plan that eliminates junk foods, sugars, and caffeine.  They use infra-red dry heat saunas to detoxify the body, and massage therapy to further detoxify and reduce physical and emotional tension and anxiety.  They exercise daily.  Smoking contributes to relapse so, after the recovery program is well on it’s way, we offer special nutrient formulas to ease withdrawal from nicotine products. Studies in Belief Management are encouraged.  The S.M.A.R.T. program includes Integrative Memory Therapy® for uncovering and removing the underlying, unconscious, source trauma that is the root cause of addictions.

Tried other programs and relapsed?  It may not be your fault.  Other programs fail you if they don’t restore brain chemistry and get to the root source trauma that was the cause of addiction.  Our programs can be the last ones you’ll ever need.

For more information call 417-380-3254